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We hope your potential customers are bracing themselves--because your business is about to make some serious noise.

This story appears in the October 2002 issue of Entrepreneur. Subscribe »

Fifty thousand years ago, a meteor landed. About half the size of a football field, it collided into what are now the plains of northern Arizona. "It penetrated so hard that it moved thousands upon thousands of tons of sandstone and limestone," says Eduardo Rubio, lead tour guide for Meteor Crater, a major tourist attraction in Arizona. The force of the explosion created winds of 2,000 miles an hour, and everything within 40 miles of the epicenter felt the blast. The resident animals-mammoths, bison and giant ground sloths-never knew what clobbered them.

That is impact.

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