Full access to Entrepreneur for $5
Subscribe

Help!

An extended hand grabs customers.

By
This story appears in the October 2002 issue of Entrepreneur. Subscribe »

From superior customer service are loyal customers often born. Consider Pierre Schwob, who created a classical music haven by heaping personal attention on the visitors to his Web site (www.classicalarchives.com).

As co-chairman and founder of Classical Archives LLC, Schwob knew the site's success would depend on its appeal and friendliness. So Schwob placed a page on the site facilitating friendly link interchanges. He also spends an enormous amount of time assisting people with questions via telephone and e-mail. "I try to be friendly and responsive," says Schwob, 56. "I think that makes an enormous difference."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!