Marketing Buzz 10/02
The power of PR; learning business tactics from students
Stars of PR
PR is the hottest way to get buzz about a new business. So say Al and Laura Ries in their new book, The Fall of Advertising & The Rise of PR (HarperInformation). Media stories imply credibility. "Over the years, we've noted that many brands really got started with PR," says Al. Remember these big-guy tactics:
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