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Marketing Buzz 10/02

The power of PR; learning business tactics from students

This story appears in the October 2002 issue of Entrepreneur. Subscribe »

Stars of PR

PR is the hottest way to get buzz about a new business. So say Al and Laura Ries in their new book, The Fall of Advertising & The Rise of PR (HarperInformation). Media stories imply credibility. "Over the years, we've noted that many brands really got started with PR," says Al. Remember these big-guy tactics:

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