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Who Let the Blogs Out?

Blogging has become one of the hottest Web trends. How can it help your business?

This story appears in the October 2002 issue of Entrepreneur. Subscribe »

Blogging. Kids are doing it. Your neighbor is doing it. Academicians are doing it. And now businesses are doing it, too. If you take "Web" and "log," and put them together, you get a blog.

At its most basic, a blog is a frequently updated, timed and dated online journal with a good dose of links involved. That may not sound like much to get excited about, but it has gone beyond fad to become a full-fledged Internet phenomenon.

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