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Muddled Middle

Good or bad, slackers and stars are stealing attention from everyone in between.

This story appears in the October 2002 issue of Entrepreneur. Subscribe »

Marx Acosta-Rubio, founder and CEO of computer broker One Stop Shop in Chatsworth, California, spends a lot of time developing star performers, and he's "fast and furious" about getting rid of low performers. He does more for his top salesperson than anyone else.

"You just have to, even though they don't need it," says Acosta-Rubio, 32. "When they set the bar higher, they set it higher for the entire company."

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