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Let's Get Creative

Creativity is what makes the world go round. How do you keep from missing the ride?

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This story appears in the October 2002 issue of Entrepreneur. Subscribe »

It was a dark and stormy night, and Guido was walking his pet aardvark. Ignore me--I'm trying to be creative. I'm under pressure to write a clever introduction for the author of The Rise of the Creative Class (Basic Books). Richard Florida is professor of regional economic development at the Heinz School of Public Policy and Management at Carnegie Mellon University in Pittsburgh. In his book, he argues that entrepreneurs, artists and other innovators belong to a creative class, and woe to cities that don't recognize it.

What is this creative class, and why should cities pay more attention?

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