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Here's the Keys

Looking for a new business idea? Keep an ear open for what people grumble about . . . especially if they can afford to drive Lamborghinis.

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This story appears in the October 2002 issue of Entrepreneur. Subscribe »

What: Club that provides high-end luxury cars to its members

Who: Richard Weisman of Exotic Car Country Club

Where: Pompano Beach, Florida

When: Started in 2002

As the owner of a wholesale exotic car dealership, Richard Weisman would hear several of his clients complain about how much they hated losing money on their Lamborghinis, Porsches and Vipers when they traded in their cars. Inspired by those complaints, the 41-year-old entrepreneur decided to launch a second business designed to provide a solution to that very problem.

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