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Be a TV Star

Informercials are a great way to get your message out.

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You could never afford to run a 30-minute commercial for your business on one of the major networks. But on public access cable television, you can almost certainly put on a 30-minute infomercial promoting yourself and your business. For instance, the owner of an antique shop could host a weekly show on finding, restoring and pricing antiques. A car repair specialist could host a weekly car care show. The possibilities are endless.

Excerpted from Grow Your Business