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Captain D's Fishes for New Customers

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Nashville, Tennessee--Captain D's Seafood is preparing to break a major television and print campaign January 1, 2003, to re-launch the brand, differentiate the chain from main competitor Long John Silver's and support plans for increased franchising. According to the company, this effort will bring some much-needed re-energizing to the 560-unit chain, which hasn't grown much in the past few years. -Nation's Restaurant News

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