Picture Perfect

The images you post on your Web site require special attention.

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The way you handle images can either make or break your Web site. Try these tips for keeping visitors interested:

  • Use fewer images. If they don't provide information or draw the eye to something you want your visitor to see, the graphics aren't paying their way.
  • Use smaller images. An image half the height and half the width will be one-fourth the area and one-fourth the file size. Thus, it will load in one-fourth the time.
  • Reuse images. When a Web browser retrieves and displays a file, it is stored in the computer's memory (cache). Then, the next time the same image is requested, it loads almost instantly. By using the same version of a logo on every page, rather than different versions, or the same icon several times on a page instead several different icons, you'll cut loading time significantly.
  • Optimize images. Image editing software such as Adobe Photoshop, PaintShop Pro or the Image Composer program that comes with Microsoft's FrontPage Web-authorizing program can reduce the file size of a graphic by as much as 87 percent without reducing its size on the screen.

Excerpted from 101 Internet Marketing Tips For Your Business

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