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One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.

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This story appears in the September 2002 issue of HomeOfficeMag.com.

George Bernard Shaw once said, "The only person that behaves sensibly is my tailor. He takes new measurements every time he sees me."

So how can you gain the tailor mentality...and use it to your advantage? It all hinges on the next step in the sales conversation.

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