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Customized CDs as Promos

These entrepreneurs put a new spin on the promotional giveaway.

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This story appears in the October 2002 issue of Entrepreneurs Start-Ups magazine.

Been to a trade show recently? Inside the crowded exhibition hall, hundreds of companies work to grab the attention of prospects, reporters and distributors. Free gifts and promotional items abound, and attendees bring home plastic bags stuffed with hats, pens, mugs, cookies and more.

But at the end of the day, is someone really going to wear a T-shirt that advertises accounting software? The minds behind CD Promo don't think so. In fact, this Encino, California, company strives to give people something they really want--CDs that double as promotional giveaways.

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