Amazing Garage Start-Ups
These 2 entrepreneurs know success is all about location, location, location. So what if that location happens to be their garage?
You've heard the stories of software and technology companies starting out in garages--only to grow into multimillion-dollar companies within a span of a few years. But this phenomenon isn't limited to the tech world. For many entrepreneurs, working out of a garage allows them to save money as they follow their dreams. For Melissa Gitelman, creator of The Girls, and founder of The T Company, starting, running and staying in her garage has allowed her to earn projected sales of $2 million this year in licensing alone, as well as $300,000 in sales of her novelty T-shirts. Her merchandise--including handbags, scarves and bath and body items--is sold at Nordstrom and more than 800 fashion boutiques and specialty stores.
Gitelman, who'd previously worked as a manager of product development for Talbots, started her company in October 1998, mainly because she wanted to spend more time with her growing family. She began working out of her garage, designing T-shirts that featured stylized female characters, including Café Girl, Glamour Girl and Ski Girl. The line debuted at a New York apparel show in January 1999, and now features 30 characters.
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