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The Selling of You

Before you can sell anything, you have to sell the idea of "you" to the customer. Our expert shows you how to establish your personal brand.

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This story appears in the October 2002 issue of HomeOfficeMag.com.

With the continuing move toward online selling and Internet marketing, lately I've been receiving many newsletters referencing "building trust." What is trust? Why is it important? Moreover, if it's that important, how do I get it?

Tons of business books suggest that building relationships with your customer both offline and online is important. But what constitutes a business relationship? Do I have to like people and be their friend before they'll buy from me?

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