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Give It Here!

Even in the holiday homestretch, finding the right gift for everyone on your business's list doesn't have to put you in the red.

This story appears in the November 2002 issue of Entrepreneur. Subscribe »

Seems like only yesterday you finally got rid of the last of the truckload of fruitcakes a client was nice enough to bestow upon your office last December. Well, guess what? It's holiday time again. And that means it's time to buy gifts for your associates, clients, employees and general supporters.

With all the other obligations you have this time of the year, selecting, buying and delivering the perfect business gift can seem like overload. So why bother? "Companies need to give gifts because it's a way of expressing a feeling. It keeps a business relationship alive," says Andrea Claster Greenspan, founder of Claster and Co. Inc., a gift service in Palm Beach Gardens, Florida.

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