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Tech Buzz 11/02

Why you might consider limiting the use of pop-ups on your site; unlimited long distance from landline companies

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »

Pop-Up Culture

Pop-up ads are adored by marketers and despised by surfers. WebCrawler and iVillage have sworn off them. AOL has decided to limit them. Google has refused to use them in the first place. Pop-Up Stopper software is one of the most popular program downloads on the Net. Despite the high-profile defections from the ad form, don't expect a slowdown in intrusive Internet advertising from companies like X10 anytime soon.

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