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Marketing Buzz 11/02

Getting your name in the press; video screen marketing

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »

Media Savvy

When's the last time your business was featured in a newspaper or magazine? If your answer falls somewhere along the lines of "never," don't think it can't be done. With the right media plan and a little persistence, even you can land on the pages of your favorite industry journal or trade publication.

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