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A Mom's Tale

Once upon a time, an enterprising mom saved a struggling franchise . . .

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »

Three-year-old Brittany has a constant supply of playmates. That's because every day she comes to work with her mother, Lisa Pascavis, who operates a Once Upon a Child franchise in Chandler, Arizona.

Pascavis worked as an assistant manager at a Gymboree and as co-manager of a Limited Too before answering an ad seeking a manager for Once Upon a Child, a children's resale store. Within a year, her experience helped raise the then-struggling store's sales. Pascavis, 33, and husband, Mark, 38, saw its potential and bought the shop in December 1999.

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