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Presents of Mind

How an entrepreneur's thoughtful creation grew to become the hip gift that just keeps on giving

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »

What: Assorted gift boxes with fun, hip themes

Who: Kate Dyer-Seeley and Karen O'Hollaren of Urbanabox

Where: Portland, Oregon

When: Started in 2000

Bored by the idea of giving her husband a traditional gift basket to celebrate his promotion, Kate Dyer-Seeley made her own by filling a sleek, plastic box with treats including brainteaser games, mints and other cool, fun items. When her husband took it to work, the box was such a hit that Dyer-Seeley, 29, and two friends, Karen O'Hollaren, 30, and Erin Cox, decided to make a business out of it together. (Cox left the company a year later.)

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