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Notions in Motion

Itching to turn an idea into reality? You've got to answer the call and take charge to make it happen.

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »

Some inventors readily come up with one idea after another, but then get bogged down trying to market too many at a time. Not surprisingly, ideas from entrepreneurs who lack focus often languish in the conception stage and never make it to market.

Luckily, that has not been the case for Randice-Lisa Altschul, an inventor who, at 42, has invented thousands of products and licensed more than 200 games, toys and other products, including board games for Miami Vice, The Simpsons and Teenage Mutant Ninja Turtles, and the Turbo Fist and Racing Fist action toys. With her company, Dieceland Technologies Corp. in Cliffside Park, New York, Altschul is launching her biggest product yet, the Phone-Card-Phone. GE is set to handle North American distribution.

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