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Hot Couture

Fresh, new faces on the fashion scene try the business side of designing on for size.

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »

Imagine for a moment that you are an up-and-coming fashion designer, and someone has given you the chance not only to have your designs featured in a retail store, but also to run part of the store. This is the opportunity four young New York City designers found in Forward, a retail incubator for start-up fashion designers.

Funded by the Lower East Side Business Improvement District (BID), Forward was created as a place where young entrepreneurs could combine their passion for fashion and clothing with the business side of retail. Forward's first four participants, chosen from among 60 applicants, each paid $4,200 to be part of the six-month program, which organizers dubbed "The Real World of Fashion."

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