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Please Don't Go

Turnover isn't necessarily a fact of life. Learn to keep your employees in the fold.

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »

After spending all that time screening and hiring and training and sharing all your trade secrets with your employees, you don't have to sit around biting your nails, expecting their letters of resignation. Employees will stick around if you play your cards right.

So it was with BitFlip Interactive Group in New York City. Since its 1997 founding, this interactive media developer has had no--that's right--no employee turnover. For a company in the Internet business, that's miraculous. The secret, according to founder Erin Jurew, is "respect for your employees. [Realize] you're not going to be in business without your employees-and show them loyalty."

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