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That Covers It

You might not ever need another business book.

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This story appears in the November 2002 issue of Entrepreneur. Subscribe »



Business: The Ultimate Resource, the new single-volume reference from Perseus Publishing ($59.95), lives up to its name. Its more than 2,000 pages include contributions from 200-plus experts and authors, including Daniel Goleman (Emotional Intelligence) and Geoffrey Moore (Crossing the Chasm). The first of seven major sections, "Best Practices" offers essays from top management experts summarizing recent thinking in strategy, marketing, innovation, productivity, quality and more. The second section consists of checklists and action lists on tasks from creating a cash flow statement to disaster planning. A management library summarizes more than 70 business books past and present. It's followed by profiles of business giants and theorists. You'll also find a dictionary with 5,000 terms and profiles of 150 countries, all U.S. states and 24 global industry sectors. A concluding resource section directs readers to more than 3,000 sources on more than 100 topics. And that isn't all. Free monthly upgrades, including new checklists, essays and book summa-ries will be e-mailed to users and be available on the Perseus Web site. Business sets the standard for being encyclopedic and authoritative. It's simply the best general business reference ever.

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