Image Matters

It doesn't matter what you sell--you need to come across as professional.
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Few, if any, businesses benefit by presenting a shoddy, low-quality image. Even if you position yourself as the price leader, be sure your marketing materials are professionally produced, your telephone is courteously answered and your employees present a businesslike face to customers. These facets of a successful business image are universal.

Excerpted from Grow Your Business

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