Image Matters

It doesn't matter what you sell--you need to come across as professional.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Few, if any, businesses benefit by presenting a shoddy, low-quality image. Even if you position yourself as the price leader, be sure your marketing materials are professionally produced, your telephone is courteously answered and your employees present a businesslike face to customers. These facets of a successful business image are universal.

Excerpted from Grow Your Business

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur