Exhibit for Less
How to trim costs at your next trade show
Exhibiting at a trade show can cost $2,000 and up just for booth rental at a small show. Total expenses for booth, travel, exhibits and staff will probably top $10,000. But you may be able to trim costs significantly by subleasing a corner of a large booth that belongs to one of your partners, suppliers or even customers.
Excerpted from Grow Your Business