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The Art of Persuasion

6 secrets you can use to seal a deal

This story appears in the November 2002 issue of Teen Startups.

In Influence: The Psychology of Persuasion, Robert B. Cialdini, a professor at Arizona State University, describes six psychological secrets behind influencing another human being.

Sound persuasion tactics are a necessity in the business world. There are countless situations where negotiating, persuasion and influence come in handy in everyday business situations. Whether you are trying to "seal the deal" with a customer or are just trying to send some positive vibes about your company to a potential partner, the ability to influence can be a unique and powerful tool to have in your war chest.

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