Clothing With a Message
College friends launch a design business that makes fashion inspirational.
Countless designers worldwide sell clothing for men, women and children, filling the media and pop culture worlds with their trademarks and frills. For any fashion design company, particularly a fledging one, standing out from the crowd requires a gimmick, and it better be a good one.
How about stripping the conceit, decadence and self-promotion out of fashion? How about designing clothes that make a statement, that stand for a cause? That's the mission of Charizmatik, a 6-year-old Los Angeles clothing company that features inspirational messages on the drop tags attached to its line of dress shirts, T-shirts, jackets, blazers and sweatshirts. Inspired by movies, Eastern philosophy and more, the uplifting messages are also hidden inside each article of clothing, often surprising wearers when they first do the laundry.
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