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Vegas, Baby!

Care to let your entrepreneurial fortunes ride out in the Nevada desert?

This story appears in the December 2002 issue of Entrepreneur. Subscribe »

Most people do not associate Las Vegas, the nation's capital of excess, with anything small. Vegas is a metropolis where the massive Mirage casino has to make $1 million per day just to break even, the Strip houses nine of the largest hotels in the world, and casino owners spend millions of dollars to manufacture fake volcanoes and other gargantuan amusements.

Yet even as Las Vegas has boomed-Vegas' population grew by 66 percent between 1990 and 2000, the largest growth of any major U.S. city-and the casino business has expanded, the city has become an entrepreneurial town. In fact, Las Vegas ranked second in the West in D&B and Entrepreneur's 2002 "Best Cities for Entrepreneurship."

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