Net users aren't giving up their cash without a fight. How do you persuade them?
It seems most Internet users are strongly resisting the inevitable move from free to paid content. A recent study by research firm Jupiter Media Metrix found that 70 percent of adults online "cannot understand why anyone would pay for content online." Of course, nothing is quite that simple. That leaves a healthy 30 percent of the large Web populace willing to open their wallets for the right incentives. Since you can't hang your Net hat on advertising revenue anymore, paid content is a reasonable avenue for some online entrepreneurs to explore.
Popular technology news portal and community Slashdot.org is taking a successful dangling-carrot approach by offering ad-free subscriptions to the site at the rate of $5 per 1,000 ad-free pages. This low-cost program rewards dedicated users with an improved surfing experience while bringing in needed revenue. News site Salon.com falls under a more familiar subscription-based pay-for-content model. "Garnish" articles are free, but the meat of the site is only available by subscription. Salon Premium also lures customers with extras like ad-free viewing and e-books. The site reached mid-2002 with nearly 40,000 paying readers.
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
3 Signs You're Letting Pride Get in the Way of Being Successful
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.