Find a Way

The first management books from the Gallup Organization--First, Break All the Rules (1999) and Now Discover Your Strengths (2002)--became bestsellers with more than a million copies in print. Now Follow This Path by Curt Coffman and Gabriel Gonzalez-Molina, offers the same combination of deep research, contrarian findings and lucid presentation. Among its conclusions: Talented people in the right role produce several times as much as poorly slotted people, and unleashing human potential yields 20 to 2,000 percent return on investment within 18 months.

The Gallup Path is a 10-step process for achieving these results. It opens with the recommendation-unusual for a data-driven management manual-to acknowledge emotions' role in business outcomes. By emotionally engaging both employees and customers, the authors contend, you can supercharge productivity, loyalty and profitability in ways unimaginable to number-crunchers. Convincing, practical and clear, this book promises to be at least as useful and popular as the first two in the series.