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It Figures 12/02

The latest stats on companies' e-mail response times, how the Web influences business decision-makers, and more

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This story appears in the December 2002 issue of Entrepreneur. Subscribe »
31%

of full-time employees don't work 9 to 5.

SOURCE: Jupiter Media Metrix

1/3

of companies take three or more days to respond to e-mail.

SOURCE: Jupiter Media Metrix

Just

15%

of U.S. households with incomes over $100,000 are not online.

SOURCE: Leichtman

70%

of U.S. households with incomes under $35,000 are not online.

SOURCE: Leichtman

The click-through rate for B2B general e-mail marketing is

25%.

SOURCE: Harte-Hanks

50%

of business decision-makers say the Web has influenced them to make a purchase or obtain a service.

SOURCE: Forrester Research

20%

of people say the Internet is the "most essential" medium in their lives.

SOURCE: Arbitron/Edison Media Research

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