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Off on Holiday?

Not likely. Seasonal sales will be stronger than ever. Is your site ready for the rush?

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This story appears in the December 2002 issue of Entrepreneur. Subscribe »

Despite a relatively gloomy business year, netpreneurs should brace themselves for another strong online holiday season. Year-to-year sales growth will probably come in below the 25 percent year-to-year increase logged last year, but still on the upside. "The rate of growth continues to decline," says Ken Cassar, senior analyst at Jupiter Media Metrix in New York City. "But online sales continue to grow."

With less of a holiday rush to deal with and armed with the lessons learned from rushes past, most e-tailers are expected to be more or less prepared for the influx of holiday shoppers. That should translate into a smooth shopping season this year.

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