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Marketing Buzz 1202

How best to sell nonessential goods; are you networking or wine tasting?

This story appears in the December 2002 issue of Entrepreneur. Subscribe »

Needful Things?

Let's be honest--some of you sell things that can't technically be labeled "necessary." Those scented candles, for example, aren't exactly what you'd save in a natural disaster. Nor are DVDs, bubble

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