Many Happy Returns

Customers like to see your return policy posted on your site.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Returns and refunds are a customer-friendly aspect of your Web site. You read it correctly. If you offer any product, then undoubtedly you'll be presenting comprehensive ordering information, a privacy policy and some type of guarantee. When people order items over the Web, they haven't had a chance to physically inspect them, so you have to allow for a higher percentage of returns than would otherwise occur in a brick-and-mortar retail store.

By prominently posting your returns and refunds policy, you help to put customers at ease. You tell them that you have a highly professional business, and you place your customers' needs at the forefront of your product and service offerings.

Excerpted from 101 Internet Marketing Tips For Your Business

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur