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Under the Hood

"Conservative company car" is just a secret identity.

This story appears in the January 2003 issue of Entrepreneur. Subscribe »

Ever feel tempted to transform your business car into asouped-up sedan? You're not alone. Some of those sedate luxurymodels in office parking lots are really tigers under the hood.According to the Specialty Equipment Market Association (, theperformance parts business has never been hotter. Previouslyconfined mostly to exotic sports cars and coupes, the market forspecialized engines, suspensions, brakes and wheels now includespower business cars. Whether direct from a dealership or tweaked byoutside companies, your next sedan can feature greateracceleration, handling and performance.

If you're passionate enough to tweak your Lexus GS, checkout the L-Tuned version (, with performance shock absorbers androad springs, recalibrated electronic steering, special wheels andtires, and discreet badging that signals you're a trueenthusiast, among its components.

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