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Rolloverkill?

The truth behind keeping those rollover minutes

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This story appears in the January 2003 issue of Entrepreneur. Subscribe »

Cingular Wireless is spending big to attract customers with Rollover Minutes. But what's carrying unused minutes into future months worth to you?

What sounds like a price decrease really isn't, says Gartner Inc. analyst Bryan Prohm, because the nation's second-largest carrier hiked prices before the rollout. Also, this plan has the usual gaggle of restrictions. Rollover Minutes is only on local calling plans, and you must sign up for at least 600 peak and 3,000 off-peak minutes for $39.99 per month with a $36 activation fee and a $150 termination fee. Long distance is included, but roaming costs 79 cents per minute.

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