Internet Basics

Using meta tags to your advantage
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Meta tags are hidden descriptions of a Web page. They describe the site's content so that search engines can more easily find what they are looking for. Meta tags are even more important for sites that contain frames or numerous graphics. They are used as part of your HTML code, and by some search engines to index your page. Rather than letting the search engine take the first few words or paragraphs to use as your keywords, meta tags allow you to tell the engines what to use.

Excerpted from 101 Internet Marketing Tips For Your Business

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.