Multibranding Wave of the Future, According to Yum Brands

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Louisville, Kentucky--Multibranding, which offers customers a choice of menus at a single restaurant, "is the wave of the future" according to Yum Brands Inc. The company, which operates the A&W, KFC, Long John Silver's, Pizza Hut and Taco Bell chains, now has about 1,870 multibranded restaurants contributing more than $2 billion in sales--nearly 10 percent of systemwide sales. Yum believes it can add perhaps 5,000 multibranded units in the U.S. -Dow Jones Newswires

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • A 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur