Multibranding Wave of the Future, According to Yum Brands
Louisville, Kentucky--Multibranding, which offers customers a choice of menus at a single restaurant, "is the wave of the future" according to Yum Brands Inc. The company, which operates the A&W, KFC, Long John Silver's, Pizza Hut and Taco Bell chains, now has about 1,870 multibranded restaurants contributing more than $2 billion in sales--nearly 10 percent of systemwide sales. Yum believes it can add perhaps 5,000 multibranded units in the U.S. -Dow Jones Newswires
Entrepreneur Editors' Picks
-
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
-
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
-
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
-
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
-
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
-
3 Signs You're Letting Pride Get in the Way of Being Successful
-
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.
