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Creative Endeavors

Just because you bought into a franchise system that has everything thought out for you doesn't mean you should stop thinking for yourself.

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This story appears in the January 2003 issue of Entrepreneur. Subscribe »

All innovative entrepreneurs considering starting a business face a tough decision: Should you start your own company--becoming master of all business decisions and champion of personal destiny--or succumb to a franchise's rules, plans and, of course, royalties?

Marc Guttman has faced this very dilemma. He co-owns three Navis Logistics Network franchises in the Colorado area--two with his wife, Kathy, and one with his partner, Howard Feldstein. "We could have started our own business and become Marc and Kathy's Pack and Ship," says Guttman, 54. "But the concept of franchising was more appealing because I didn't know how to start a business. I just knew I wanted to do it."

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