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Marketing Buzz 1/03

Getting interviewed on the radio; selling based on the love

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This story appears in the January 2003 issue of Entrepreneur. Subscribe »

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Being interviewed on one of the more than 10,000 radio stations in the United States can be your chance to get your message out to thousands of consumers. The key is to tell radio producers something they don't already know, says Betty Hoeffner, president of Hoeffner PR Group Ltd. in Chicago, who specializes in media training and has gotten clients on radio programs nationwide. "You won't get airtime talking about your great auto repair shop. Instead, try pitching '10 easy ways to keep your car from overheating in the summer.' "

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