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Rise and Shine

Drifted into a sales slump? It's time to wake up and sell your way back to the top.

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This story appears in the January 2003 issue of Entrepreneur. Subscribe »

There isn't a salesperson alive who hasn't experienced a sales slump. It could be because of an economic downturn or because the competition has a new product. It could be due to personal challenges or lack of motivation. It can even happen when things are going well, and you feel you can "coast" for a while. The problem is, you can't coast uphill.

Barring catastrophic events, you don't dive into a slump. It creeps up on you until you start to realize that things haven't been going well. Don't wait to start your ascent; the longer you wait, the more difficult the climb will be.

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