Subscribe to Entrepreneur for $5
Subscribe

Ice and Easy

With TV publicity, this treat wasn't hard to sell.

By
This story appears in the January 2003 issue of Entrepreneur. Subscribe »

Mashti Malone's Ice Cream shop in Hollywood, California, never advertised--co-owners Mashti and Mehdi Shirvani were happy with word-of-mouth. But when the Food Network got a whiff of their exotic delights, it changed the way the brothers did business.

Mashti, 52, and Mehdi, 38, both raised in Iran, offer the ice cream flavors they grew up with, like rosewater, orange blossom and ginger. Media interest led to an April 2002 Food Network segment, and following their TV appearance, there was no need to persuade--calls came from across the country begging for a taste of their 30-plus aromatic offerings.

4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get 20% off an annual subscription today. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks