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The Keyword to Success

Search engine marketing can open the door to growing your business.

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This story appears in the January 2003 issue of Entrepreneur. Subscribe »

According to a 2001 IMT Strategies study, 45.8 percent of Web users cited search engines as their top choice for finding new Web sites. Not surprisingly, a top keyword position in a search engine can be key to growing your business.

Test your site by going to a search engine such as Google and typing a keyword that relates to your business. Does your Web site appear? If not, you need to explore search engine marketing.

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