Team Effort

How do you prepare your sales team for a group sales call? To keep your team focused on results, make sure everyone on the team understands these points about the upcoming call:

• What are we trying to do?
  
• If this call is successful, what will happen?
  
• Who are the key players?
  
• What happened on the last call?
  
• What are we going to ask them to do?
  
• Why should they do it?

After all, the choir always sounds better when they're all singing the same song.

Excerpted from Creative Selling: Boost your B2B sales