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Team Effort

Tips for getting the most out of a group sales call

Opinions expressed by Entrepreneur contributors are their own.

How do you prepare your sales team for a group sales call? To keep your team focused on results, make sure everyone on the team understands these points about the upcoming call:

  • What are we trying to do?

  • If this call is successful, what will happen?

  • Who are the key players?

  • What happened on the last call?

  • What are we going to ask them to do?

  • Why should they do it?

After all, the choir always sounds better when they're all singing the same song.

Excerpted from Creative Selling: Boost your B2B sales

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