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Writing Effective Online Content

The right tone and style will help you relate to your audience.

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When a visitor looks at a Web page, it is a one-on-oneexperience. Users will be more likely to fully explore your page ifit relates to them. A good technique is to use the second-personvoice more often than you would in normal writing. This way, thecustomer feels like you are speaking directly to him rather than toa generic audience.

To keep the audience interested, find the balance betweencredible tone and stuffy drone, important information and corporatedoublespeak. It might be hard to ignore the writing habits thatwe've nurtured and developed since grade school, but even aslight adjustment in style can make a big difference for youronline audience.

Excerpted from 101 Internet Marketing Tips For YourBusiness

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