Image Is Everything

A professional-looking Web site will impress visitors.

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The right use of can give your a professional look. You'll need photographs of your business, your , your employees, your equipment and anything else that potentially gives visitors a sense of you. When you click onto one of the major news media sites, such as .com or NYTimes.com, you immediately expect to see a variety of new photos based on the lead stories of that day.

While no one expects the Web site of a smaller business to offer such a continual and changing variety of photos, visitors to your site maintain some expectations as to what a highly professional, credible site should include.

Excerpted from 101 Internet Marketing Tips For Your Business

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