The right use of photography can give your Web site a professional look. You'll need photographs of your business, your products, your employees, your equipment and anything else that potentially gives visitors a sense of you. When you click onto one of the major news media sites, such as CNN.com or NYTimes.com, you immediately expect to see a variety of new photos based on the lead stories of that day.
While no one expects the Web site of a smaller business to offer such a continual and changing variety of photos, visitors to your site maintain some expectations as to what a highly professional, credible site should include.
Excerpted from 101 Internet Marketing Tips For Your Business