Image Is Everything

A professional-looking Web site will impress visitors.

The right use of photography can give your Web site a professional look. You'll need photographs of your business, your products, your employees, your equipment and anything else that potentially gives visitors a sense of you. When you click onto one of the major news media sites, such as or, you immediately expect to see a variety of new photos based on the lead stories of that day.

While no one expects the Web site of a smaller business to offer such a continual and changing variety of photos, visitors to your site maintain some expectations as to what a highly professional, credible site should include.

Excerpted from 101 Internet Marketing Tips For Your Business