Image Is Everything

A professional-looking Web site will impress visitors.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

The right use of photography can give your Web site a professional look. You'll need photographs of your business, your products, your employees, your equipment and anything else that potentially gives visitors a sense of you. When you click onto one of the major news media sites, such as CNN.com or NYTimes.com, you immediately expect to see a variety of new photos based on the lead stories of that day.

While no one expects the Web site of a smaller business to offer such a continual and changing variety of photos, visitors to your site maintain some expectations as to what a highly professional, credible site should include.

Excerpted from 101 Internet Marketing Tips For Your Business

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Related Books

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding