It's Goal Time
You didn't think you'd make it through January without us nagging you to set goals, did you? Of course not.
The year was 1966, and I had just completed my enlistment in the Marine Corps and was looking for a job, any job. A friend recommended a company that might be hiring part-time employees, so I applied. The application has all faded from memory, except for one question: How much money do you want to be earning in five years? Even though the starting pay for this job was only $1.60 an hour, I wrote down $50,000 a year as my goal. Now that was, I was certain at the time, more money than anyone in my family earned in a lifetime; I figured it was an amount I could live with.
It took a lot longer than five years for me to earn $50,000 a year, but I've been setting goals for myself ever since. And I've encouraged many others to do the same. Certainly I work with my own employees to help them set goals that are meaningful to them and to our company. But many young people I know ask me about starting their own businesses, and pretty soon the conversation turns to goals. Why set them, and how to set them?
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
Struggling to Come Up With Creative Ideas? Try Doing This.
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.