Head to Head
Where do you stand in the midst of the printer and Ink showdown between Dell and HP?
Dell has declared war on its one-time partner and now principal rival, Hewlett-Packard. This pair has been fighting over computers for a long time. But now, the No. 1 computer-maker is attacking the No. 2 computer-maker where it really hurts: in printers and printer ink cartridges.
A former reseller of HP printers, Dell will release its own rebranded line of Lexmark inkjets and lasers over the next couple of months, taking the fight to the only place HP is actually making money. Dell is looking for more than just another revenue stream, explains Tim Rhodes, CEO of Provizio, a competitive intelligence firm in Boise, Idaho. It wants to cripple HP by starving it of ready cash.
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