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Talk of the Town

Think your city is too small to build a business in? How does population 650 sound?

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This story appears in the February 2003 issue of Entrepreneur. Subscribe »

How do you build a $1.2 million business in a town with just 650 residents? It's all about treating your employees right. Just ask Duane Ruh, 49, whose Little Log Co., a log birdhouse and bird feeder manufacturer in Sargent, Nebraska, boasts the kind of employee-friendly policies you often read about, but too rarely see put into practice.

Ruh believes it's all about having fun. His 32 employees enjoy a flexible schedule that gives them ample time for personal lives. And even when times aren't much fun, Ruh is committed to his staff.

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