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Protecting Your Trademark Overseas

If you want a global empire, you'll have to tackle international trademark protection.

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This story appears in the February 2003 issue of Entrepreneur. Subscribe »

Last month, we discussed strategic planning for protecting your intellectual property. This month, let's take a look at one aspect of that planning: making sure your trademark is protected in whatever countries you do business.

Your trademark is a valuable asset because that's how customers recognize your product or service. But in many countries, trademark protection belongs to the first company to register a trademark, not the first to use it.

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